Georgia Boot Comfort System

Product and marketing design

Georgia Boot®, above all, is known for comfort. Boasting tag lines, “America’s Most Comfortable Boot” and “Wicked Comfortable Boots” in the northeast. Working with the brand’s footwear designer, we developed this comfort identity system. The colors and patterns were carefully chosen to illuminate the interior, so the consumer can see the comfort.

This project includes the five main comfort stories, catalog ads, packaging, and in store point of purchase materials.

As of February 1, 2016 this new system has resulted in the sale of 12,000 prebooked units. This number is expected to grow exponentially once the product hits the retail floor.